AWARDS highlights

Highlights from Monday’s Grands Prix winners were Outdoor Lions recipient Adidas’s ‘Liquid Billboard’ through Havas Middle East, a swimmable billboard promoting the brand’s inclusive swimwear. And in Pharma, an illustrated book that preserved the voices of people with Motor Neurone Disease, through Dell Technologies and VLMY&R. Meanwhile Dentsu Creative India reveals how they hacked the British Museum to show the provenance of its artefacts.

Wednesday’s winning projects included a concept that enabled prisoners to virtually mix with society in a cycling race, thanks to the Creative Strategy Lions Grand Prix winner for Decathlon, through BBDO Belgium Molenbeek-Saint-Jean, on cycling platform Zwift.,And we explore how food brand Dole took the Creative Business Transformation Lions Grand Prix with Piñatex, a vegan alternative to leather made from pineapple leaves.

We examine how WeCapital’s ‘Data Tienda’ via DDB Mexico picked up a Creative Data Lion for its centralised information system that offered financial inclusion for low-income women - and it impressed the jurors because it did so without a huge team or massive budget. Plus we look at how a bouncing, unbranded QR code introduced crypto platform Coinbase to the Super Bowl crowd.

Discover why Titanium Lion Jury President and WPP Global CCO Rob Reilly describes ‘“Long Live the Prince’” as “flawless”. The emotive campaign reframed knife crime using a deepfake of Kiyan Prince, a rising football star who was stabbed aged 15 in 2006. This work for the Kiyan Prince Foundation, through Engine London, worked with EA Sports, football team QPR and Match Attax.