CMO Accelerator Programme 2022

Thursday 23 June & Friday 24 June

The CMO Accelerator is the Festival’s premier learning programme for senior marketers, equipping them with a strategy to deliver sustainable and endurable brand value for their organisations. Led by Jim Stengel, CMO whisperer and former Global Marketing Officer of Procter & Gamble, this uniquely personal learning experience returns in person during the 2022 Festival.

In partnership with

CMO Accelerator Package €4,725+VAT

Registration confirms your place in the 2022 classroom and includes:

  • Full week delegate pass to Cannes Lions International Festival of Creativity
  • Includes Gold pass benefits (saving over €500)
  • Networking dinner on evening of 22 June
  • Post-event breakfast on 25 June, hosted by Jim
  • Complimentary access to Cannes Lions TV
  • First refusal to book your space on the CMO Accelerator Programme 2023

A view on the 2022 Programme 

The global pandemic has been disruptive for all of us, both personally and professionally. Whether your company has struggled to survive or has thrived, it has been a serious test. As a senior leader you have felt the weight of responsibility for your company and brand, your team as well as your customers. Attending The CMO Accelerator is the ultimate investment in yourself. You will connect with your peers, senior marketing leaders from across the world, for 2 days of networking, learning and mentorship from Jim. This is about you.

The Accelerator is built for senior marketers with five key objectives for you and your career:

  • Empower you to feel inspired by possibilities
  • Raise your standards for your work
  • Allow you to meet people & broaden your network
  • Give you the time and space to think of a new idea or two
  • Leave a better leader
Request the prospectus

Who should attend?

  • Brand marketers
  • High-potential leaders poised and motivated to take on significant managerial responsibility in their organisations
  • Mid-to senior-level brand leaders and heads of product divisions from any size company, any industry, and any country within the private or public sectors

How it Works

The CMO Accelerator takes place on the final two days of the Festival in a 5 star hotel in Cannes. Before we gather, enjoy all the Festival has to offer. Attend client meetings, watch content and celebrate at the awards shows before we get together and focus on you.

We kick-off with a networking dinner on Wednesday 22 June hosted by Jim, LIONS and our partners. This informal get together is the perfect networking opportunity to meet the class of 2022 before two full days of learning.

Pre-event, we connect with attendees and gather individual ‘burning issues’ to help map out a targeted programme. Jim will evaluate and explore these issues in a series of roundtable sessions, ensuring each one is addressed by the end of the week. Guest speakers will join us, presenting and taking questions. Is there anything more powerful than peer-to-peer learning designed to help you tackle your burning issues?

The programme is built around three pillars:

Creative Excellence
How to lead your teams and partners to unlock the creativity that moves your business and society forward

Future Facing Marketing
Exposure to cutting edge thinking and approaches to help keep you current in the fast-moving marketing ecosystem

Creative YOU!
Unlocking your potential in the C-suite with a powerful set of tools across emotional, physical and professional aspects of managing a very demanding role

Pre-event, we connect with attendees and gather individual ‘burning issues’ to help map out a targeted programme. Jim will evaluate and explore these issues in a series of roundtable sessions, ensuring each one is addressed by the end of the programme.

Digital delivery creates unique opportunities to learn and network. The ‘live experience’ will combine guest speakers, workshops, quizzes, fast-fire panel shows as well as live polls and Q&A throughout.

Register your place

The CMO Accelerator is open for registrations. Please note all registrations must be approved and the Festival retains the option to remove ineligible participants.

If you have any questions about the 2022 CMO Accelerator, please contact

Previous speakers

Fernando Machado

Burger King

Christina Lu

General Manager of Uni Marketing Center
Alibaba Group Marketing

Sir Martin Sorrell

Executive Chairman
S4 Capital

Scott Galloway

Clinical Professor of Marketing
NYU Stern & Founder/CEO, L2

Tor Myhren

VP Marketing & Communications

Lorraine Twohill


Susan Somersille Johnson

SunTrust Banks

Keith Weed


A legacy of success

Since 2013 over 220 alumni from 48 countries have attended the Accelerator. Some of the world's largest brands have taken their seat in the classroom for two-days of thought leadership, inspiration and networking.

"An executive summary of all the inspiration there is in the world from the last 12 months. It is a jolt to the system, and will certainly give you wings."

Sam Southey

Vice President Creative Excellence, Coty

Request the CMO Accelerator Programme prospectus

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