The Entertainment Lions for Sport celebrate creativity that taps into fan culture and leverages the power of sports and eSports in connecting people to brands.
Entries will need to demonstrate excellence in breakthrough creativity within the sports and eSports ecosystem through the use of effective strategic planning, sponsorship, brand management, media, entertainment and/or talent.
Brands refers to sponsors, athletes, teams, organizations, rights holders or any entity that produces and distributes sports related products and content.
eSports may be entered across all categories within Entertainment Lions for Sports.
There is no overall limit to how many times the same piece of work can be entered into Sport as long as the categories chosen are relevant.