Standalone technological solutions including tools, products, models, platforms and other forms of adtech will also be recognised, as well as creative campaigns utilising new technology.Technology entered may be at prototype / pre-production stage. Pre-development ideas / concepts are not eligible.Entrants must be in a position to fully demonstrate the technology. Concepts alone will not be permitted.The same piece of work can only be entered once into Innovation.Shortlisted entrants will be required to present their work to the jury online.