LIONS Courses

Equip yourself with the necessary skills to plan, execute, and measure your own campaigns from the best strategic thinkers in the industry.

Learn the fundamentals of everything from research, to objectives, KPIs, customer journeys, briefings, evaluations – and back again.

Behavioural science examines the choices we make every day, and why we make them. Examine the key biases and learn to apply them with a simple framework to make your brand more successful.

Take a detailed look at the online marketing landscape as it stands today, as well as the theories and practices behind some of the world’s most effective campaigns.

Examine what it takes to cut-through online with the industry experts.

If you’re a marketer, advertiser, or business owner, the Goodvertising course will show you how to do the right AND sustainable thing for your brand, your customers, your bottom line, and the planet too. You’ll learn how to find your brands purpose and put it into action, how to successfully respond to movements, as well as how to measure your brands success.

To help you realise your writing potential, we’ve chatted to industry legends like Steve Harrison, Vikki Ross, Kate Toon, Derek Walker and many more to create a masterclass in copywriting. Whether you’re an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called ‘content’, or you simply want to persuade your colleagues to adopt your point of view, this course will help you write better copy. It starts with the thinking before the writing, then it takes you step-by-step from how to write a headline to how to get the response you want from your reader.