The Young Lions Marketers Competition

Original, engaging creative work starts with a strong brief. This is a chance to go head-to-head against fellow brand marketers. You have 24 hours to create a product/service relevant to your company in order to answer our client’s brief.

How does it work?

  • Contact your local Festival Rep to find out about the Competition near you
  • Compete in your local competition
  • Win your local competition!
  • Compete digitally in the Young Lions Marketers Competition 2022 with the option of attending the Cannes Lions International Festival of Creativity 2022

The challenge

After a briefing from a charity or NGO, you'll have 24 hours to build a creative brief. It'll need to perfectly capture information about the product or service, the client organisation and its aims, and the specific goals of the campaign – the kind that will clearly act as a creative springboard for an agency. This will be judged by a selection of industry experts before the winner is crowned live at the festival.

Who is it for?

  • Marketing managers
  • Brand managers
  • Category/product managers
  • Client services managers
  • Channel marketing managers


  • Full-time working professional under the age of 31 years old
  • Brand Marketer working in-house for a single client (not an agency)
  • Local competition winner

"I wish I could live at a never ending Cannes Lions Festival. The whole thing, including the Young Lions Competitions, is amazing."

Daniel Zaldumbide, Maruri Grey Ecuador

Apply for the competition via your festival rep

Find your Local representative